For RTS Orlando Faculty and Students
An Online Real Estate and Housing Resource for the Reformed Theological Seminary Community in Orlando.
Brought to you by David Gallup
An Online Real Estate and Housing Resource for the Reformed Theological Seminary Community in Orlando.
Brought to you by David Gallup
Our Goal
Over the past 26 remarkable years, we have systematically refined this 15-step Strategic Home Marketing Plan to provide the most comprehensive and effective exposure of your home to real estate agents and prospective Buyers so we can sell your property in the least amount of time for the highest possible price. Our goal is to help potential Buyers find your home as easily as possible and see it in its most appealing light.
Defining Principles of the 15-Step Plan
Thoroughness
All of our marketing strategies will provide as much relevant information concerning your property as possible. Prospective Buyers consistently give us feedback that when more information is readily available concerning the home, they are more likely to be attracted to it. You can trust us to handle the details for you and keep you informed with timely communication.
Accessibility
Information about your home should be readily available to a potential Buyer. Therefore, we are not satisfied with just registering your property in the Multiple Listing Service, putting up a sign and praying it will sell. Instead we make the information on your property available through a wide variety of means, including Internet search engines, virtual tours, signs and flyers. My team and I are readily available throughout the marketing process to consult with you concerning any questions that may arise.
Effectiveness
We employ expert marketing strategies that give you the best 'bang for your buck'. Through independent research and 26 years' experience, we've identified and implemented the strategies that work, from the familiar to the 'outside the box'. We also recognize the value of flexibility and are able to suggest mid-course corrections.
The 15-Step Strategic Plan
Step 1: Personalized Consultation
In addition to specific recommendations on any improvements or repairs that will put your property in its most marketable condition, we'll provide you with specific suggestions on how you can make your home 'sparkle' so it creates the best first impression for prospective Buyers, and how to keep your home in the best possible condition while it is on the market.
Step 2: Leveraging Your Home's Exposure on the Multiple Listing Service (MLS)
Within 24 business hours of receiving your signed listing documents, your property will be in the Mid-Florida Regional Multiple Listing Service (MLS) and will be immediately available to all Realtors along the I-4 corridor. In addition to the required MLS information concerning your property, we prepare a thorough narrative description of your property's features, with the maximum allowable number of photos and a link to the virtual tour. Very few agents include narrative descriptions of properties they list in the MLS, much less provide additional photos or a comprehensive virtual tour.
Step 3: Unfair Advantage with Complete Virtual Tour
On average, a listing with a virtual tour is viewed 150% more frequently than one without. We will take single-frame and panoramic pictures of your home, yard and neighborhood to create a complete virtual tour with comprehensive descriptions to augment each photo. The virtual tour will be uploaded to the Internet and linked to the MLS, Realtor.com, a wide variety of websites, and powerful search engines. We proudly use Visualtour.com which has been proven to receive four times the views of the next leading brand and over 50% of all virtual tour traffic for residential real estate.
In addition to creating visibility for your home, the tour also serves the purpose of pre-qualifying prospective Buyers with genuine interest in your property. People who see the virtual tour will either become more excited about your home or they will eliminate it from their search if it doesn't fit their needs. Therefore, people who physically come to see your home tend to be more interested and, as a result, there are fewer people who waste your valuable time. Often the virtual tour has been the deciding factor for a person purchasing our client's property. We've actually had Buyers tell us at closing that when they saw our virtual tour, even though they were in the process of making an offer on another house, they immediately stopped what they were doing and went to see the property. They ultimately made a great purchase offer because they saw the appealing features of the client's home highlighted in our dynamic tour.
Step 4: Unfair Advantage with Showcase Home on Realtor.com
Today 87% of all potential Buyers begin their home search on the Internet. Realtor.com has over 6.6 million unique visitors per month, and more than 75% of all time spent on real estate websites is on Realtor.com. Since it is the most widely used real estate search engine, we want to ensure that your home receives maximum exposure, which in turn can help secure the maximum price. Our properties receive thousands of views per day on Realtor.com. and we provide top exposure to your precious investment by providing you with an unfair marketing advantage.
Home listings with multiple photos are 299% more likely to be viewed than listings with one picture or less. In addition, 87% of Internet house shoppers say that pictures are the most important feature when searching for homes online, followed closely by detailed property descriptions and virtual tours. For this reason, your home will be a Showcase listing on Realtor.com featuring the maximum number of pictures allowed, a very comprehensive property description and a link to your exclusive on-line tour.
Step 5: Featured Home on Realtor.com
All homes listed in the MLS are automatically posted to Realtor.com in a very basic format. However, we purposefully provide our properties on Realtor.com with a full complement of photos and narrative description. We are one of only a few exclusive Realtors in the Greater Orlando area who employ the Realtor.com Featured Homes marketing system and actually own two zip codes. Featured homes get prime exposure on Realtor.com, which means that targeted home searchers see your property first, and your home comes up 19 times more often that the average property on Realtor.com. Your home will be positioned as a Realtor.com Featured Home on a rotating basis with the other properties we are currently marketing.
Step 6: Promoting Your Home on Multiple Search Engines
Your property information will also be featured in the Real Estate sections of the following websites and search engines for exposure to many more prospective home Buyers. We connect your virtual tour to all of the search engines that provide for virtual tour links.
AOL.com --- Your home will be a Featured Home on a rotating basis
MSN Real Estate -- Your home will be a Featured Home on a rotating basis
WSJ.com -- in the Wall Street Journal's real estate search
VisualTour.com -- Host site for the virtual tours.
MetroOrlandoRealEstate.com / Orlando-Homes.net -- RE/MAX 200 Realty's site
WFTV.com -- Orlando's ABC network website
WESH.com -- Orlando's NBC network website
Local6.com -- Orlando's CBS network website
Davidgallup.com -- Your home's virtual tour will be featured on David's personal website and will be the Featured Home on a rotating basis.
Yahoo.com
HomeSeekers.com
Ask.com
Google.base.com
HomePages.com
Facebook.com
SmartZip.com
Comcast.com
Bing.com
TheRealEstateBook.com
Craigslist.com
Homes.com
Vast.com
Oodle.com
Zillow.com
RE/MAX.com
Postlets.com
Trulia.com
Moving.com
Frontdoor.com
Homeplans.com
Step 7: RE/MAX and Children's Miracle Network Sign
Yard signs are one of the most popular ways to attract attention to your home. We draw attention to our sign by advertising the Virtual Tour and Childrens Miracle Network. In addition to our name and contact information, the yard signs say "Tour this Property Online at DavidGallup.com". Also, each home that David has sold since 1992 has been designated a "Miracle Home" with a sign rider and at the Closing Celebration, David makes a contribution to CMN in your honor. In 2009, during one of the worst real estate markets, RE/MAX Associates in the United States and Canada contributed $7 million to CMN. Since 1992, we raised over $100 million in support of this great community cause!
Step 8: Virtual Tour CDs and Brochures
Our team creates appealing and informative materials to place in your property for prospective Buyers to take with them after they have toured the home. Full-color flyers outlining your home's most outstanding features and CDs containing the virtual tour help prospective Buyers remember your home and set it apart from the competition.
Step 9: 'Outside the Box' Marketing
Through the magic of our exclusive Voice Pad system, a Buyer can receive all the information 24/7 on properties in the Greater Orlando Multiple Listing Service via any cell phone! By calling one phone number and tilizing just the house number, they have access in audio format to all the information available on the property (including the price) from their cell phone. Because they only speak to an agent "live" if they choose to do so, Buyers love our system! Their contact information is captured whenever they place the call, which enables us to follow up.
Step 10: Networking
We will network with other agents via flyers, email and phone to make them aware of your property and its features. While the agents at RE/MAX 200 Realty represent approximately 1% of the agents in the Orlando Regional Realtor Association, in 2009 we were responsible for sales of $207,400,000 or 5.4% of the real estate transactions in the Greater Orlando area Multiple Listing Service - more than any other real estate office in the Greater Orlando area.
Step 11: Follow Up on Inquiries About Your Home
We will follow up with each prospective Buyer who contacts us regarding your home, invite them to take the virtual tour and arrange a showing when appropriate.
Step 12: Showing Feedback
We call and email the Realtors who have shown your home to obtain feedback on their prospective Buyer's interest and comments regarding your property as well as the Realtors' observations and recommendations. We utilize a highley sophisticated Electronic Lockbox system that provides up to the minute reports including the Realtors name, company and contact information.
Step 13: Regular Updates
Our goal is to keep you up to date and informed at all times. Once a week, while your property is on the market, we will email you a comprehensive report on 'What the Market is Saying' including feedback, the number of Page Views, Virtual Tours and Showings which have occurred that week.
Step 14: Accessible Contact##
Our entire team takes Sunday off as a 'recovery day'. On Mondays when David is out of the office, David's Office Administrator and Transaction Coordinator, Debbie Joens will be available to assist you.
David Gallup, Realtor -- 407-571-3612.
Debbie Joens, Office Administrator -- 407-571-3676.
Should you miss us, our voice mail system will accommodate your detailed message which allows us to be thoroughly prepared when we return your call.
Step 15: Continued Review of Your Marketing Plan
You and your home are unique. If there are additional techniques that would better serve your home or would maximize current market conditions, we may be able to implement those as well. Also, if your property has not sold within 21 days, we will prepare a new market analysis, call you to review your entire marketing plan and recommend any necessary mid-course corrections.
The Hardworking Nice Guy's Team is Here for You!
I'm David Gallup, your friend in the real estate business - a very resourceful and reliable real estate consultant with RE/MAX 200 Realty. Over the past 27 remarkable years, I've confidently motivated and guided 994 clients in creating financial security for their families by successfully investing in residential property. I lead a fun loving and well trained team of very dedicated and extremely conscientious people who show up each day to serve you at our state-of-the-art facility centrally located in beautiful Winter Park, Florida.
As a result of treating our clients with extraordinary care, over 85 percent of our business comes from those who are working with us on a repeat basis or have been introduced to us by their family and friends. We greatly appreciate the opportunity to serve you.
RE/MAX 200 Realty
Each Office Independently Owned and Operated
954 S. Orlando Ave., Winter Park, FL 32789
(407) 629-6330 x215 or (800) 458-6863 x215
